The Listing Platform
Win the listing. Then maximize its value to you and your seller.
One platform that builds your listing presentation, produces every digital and print asset, sequences the marketing across three stages, keeps the seller informed on demand, and captures every offer in one place — automatically.
- Presentation
- Built for you before every listing appointment
- Marketing
- Digital and print, versioned per stage, on autopilot
- Reporting
- Scheduled, self-populating, seller-ready
- Offers
- One tracked link, one clean summary
Win the listing. Automate the work. Impress the seller.
The Listing Platform does the whole arc — pitch, produce, promote, report, close — optimized across a three-stage sequence to generate high-intent leads while maximizing the value you give your seller.
The platform
Six things it does for you, on its own.
Listing presentations that win
The platform assembles a tailored listing presentation for every appointment — pricing story, the three-stage launch plan, comparable activity and your track record — built to be the most credible pitch on the seller's table.
Every asset, digital and print
Private site, social creative, email, neighbor mailers, brochures, just-listed cards and open house pieces — generated automatically and versioned for the stage the listing is in.
On-demand seller portal
A live, branded page your seller can open any time to see what's happening with their home and the market around it. No more waiting for your phone call.
Scheduled seller reports
Reports populate themselves with everything you're doing: assets published, campaigns running, impressions across the web, showings and more. Sellers stop wondering if enough is being done.
One link for every offer
Buyers and agents submit through a single tracked link, so every offer and term arrives captured, attributed and presented cleanly for your seller.
Performance you can defend
Stage-by-stage engagement data ensures the price conversation is a data conversation — not an exposure problem.
A key feature: sequenced marketing
Three stages, each with its own assets and its own job.
Every asset the platform produces is optimized for the stage the listing is in. Information is released sequentially to put you in more conversations with “ready to buy” leads.
Private Launch
Build buyer demand before the property reaches the public market.
Benefits your seller
Creates exclusivity, tests buyer demand and pricing privately, and helps maximize the home's value before it reaches the open market.
Benefits you
Generates buyer and homeowner leads, and increases your opportunity to represent both sides of the transaction.
RecommendedWe recommend using all three phases whenever possible. Each stage builds on the previous one to maximize results for both you and your seller.
~20 homes on this blockPrivate Launch
Carlsbad Home - Privately For Sale
La Costa Ridge · Carlsbad, CA
- Ocean views
- Fully remodeled
- Four-car garage
- Walking distance to village
Address and price released to registered buyers only.
The compounding benefit
The same sequence that sells the home produces your cheapest, highest-intent leads.
High intent by design
Private-launch and coming-soon audiences self-select: the people who register are actively shopping this price point in this neighborhood.
Inexpensive by structure
Staged campaigns concentrate spend on scarcity moments instead of running flat all month, so cost per qualified lead drops.
Two-sided
Neighbor mail and geographic campaigns surface future sellers on the same street while buyer leads come in from the ads.
All of it runs professionally and automatically — every touch is promoting the listing and satisfying the seller at the same time. Lead generation is the byproduct, not the pitch.
“I walked in with a presentation they couldn’t argue with, and the seller never once asked what we were doing. They could just look.”
Listing agent, Montecito
Put the whole listing on one platform.
The Listing Platform is rolling out with a small group of luxury agents and teams. Request access and we’ll build your first presentation and launch with you.